Ed Ruscha and everyday description

Got a new book in the mail yesterday: Ed Ruscha's "Leave Any Information at the Signal." He's an artist based in LA...done a ton of work. The book is a compilation of his writing. I'm not so much drawn to the book's over-arching statements about Art (which every interviewer seems to belabor) but rather Ed's particular interests––the everyday, mundane, pedestrian stuff. Like this nugget, a statement from What Artists Like about the Art They Like When They Don't Know Why. "When I was a baby to art I was disarmed by Arthur Dove's 1925 painting Goin' Fishin'.(First Image) His unorthodox materials–the use of collage–drove home some point I never expected. So did Alvin Lustig's book-cover illustrations for New Directions Press(Second Image) back in the 50s. I had a terrific initial response but I didn't try to ponder it."