Archive for the ‘interactive’ Category
Thursday, April 29th, 2010
With the release of Nintendo’s Super Mario Galaxy 2 around the corner, Leo Burnett / Arc Worldwide came to Mode Project with a delightful assignment: develop bookends for upcoming sneak previews of previously unreleased game play footage to be showcased at youtube.com/wii. This rich media content, made to look like transmissions from Mario himself, were released in small segments to build anticipation and excitement about the game. Building upon visual elements provided by Leo Burnett / Arc Worldwide, Mode created a customized analog static, awesome broken color bars and a spectral soundscape that complemented the visuals perfectly. The staticky fuzz and visualizer we animated bring a sense of real transmission interference to the footage: as the visualizer slides into frame and struggles to transmit back to Earth, the animated galaxy map reflects which message is being transmitted.
Tags: editorial, motion, Nintendo, rich media, Super Mario Galaxy 2, Wii, youtube
Posted in editorial, featured projects, interactive, motion, the latest, work | No Comments »
Thursday, December 10th, 2009
DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s ‘The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival.
The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage. Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama.
Additional elements of the integrated campaign included print elements and a web banner.
Tags: audacity of successful brands, campaign, cannes, ddb, editorial, election, film, lion, manager, mode project, motion, obama, plouffe, presidential, the art of the possible, video, zut alors!
Posted in editorial, featured projects, interactive, motion, work | No Comments »
Monday, February 9th, 2009
DDB creatives, Rowley Samuel and Gabe McDonough, approached Mode Project to develop a website for an idea of theirs called “dailydymo.com“.
The name of the site pretty much tells the whole story. The guys use a Dymo label-maker to print out a word or phrase. They scan it, upload the image, attach a link to it and then position it within a label cluster. Repeat this process daily and you get a patchwork of words, links and associations.
Mode Project developed a content management system built with Flash and PHP that enabled the guys to upload, name, create links for and then position each sticker.
Tags: dailydymo, ddb, dymo, stickerlinks
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Thursday, September 25th, 2008
Mode Project crated show titles that introduce categories, nominees, and presenters for the 2008 Chicago Creative Club Awards, a show honoring the vest advertising work form the Windy city in the past year. TwoxFour asked us to help with motion design for the event. We had a short turn around time and our content would be changing up until the last minute. Visual inspiration came from that year’s theme, ‘You are the Show’ weaving community and individual importance. Using Processing, an open-source programming platform, the system became a living thing that we could control. We used a custom-designed interface to perform the piece live, in real-time. We chose to work with Mark Greenberg at Mayfair Workshop to compose the original music for this piece.
Tags: ccc, processing
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Wednesday, September 24th, 2008
This project is an internal experiment in data visualization, video capture, interactivity and pure nostalgia. We see it as a chance to get people thinking about design and interactivity in a different way. We’re still in research and development, but we needed an opportunity to test some ideas using Processing. What better way to do that than with slot-cars? We worked on some code, put some track together, and invited some agency friends to burn some rubber on the Mode Project test circuit. The speed and lap count data of the cars were reflected visually as output. Check out more R&D here.
Tags: processing, project:32, slot cars
Posted in interactive, work | No Comments »
Sunday, July 20th, 2008
Mode Project can throw one hell of a party! If you weren’t there, we’re sorry you missed it. We completely branded and designed the Chicago Table Tennis Classic. It had everything you’d want: free food, free liquor, free swag and hours of sweaty table tennis action. Combine all that with closed-circuit video feeds, motion design and live video mixing and you might consider TIVO-ing “Two and Half Men” the next time we host an event.
Tags: chicago, competition, gathering, party, ping pong, stickers
Posted in interactive, motion, production, work | 1 Comment »
