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David Plouffe | Stills

DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s “The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival. The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage.

Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama. Additional elements of the integrated campaign included print elements and a web banner.