NUE | Stills
The Segal Design Institute is a school within the McCormick School of Engineering at Northwestern University. They are dedicated to the study of human-centered design, a methodology that uses insights gained from observing human behaviors to fuel innovative designs. When the institute approached us to create a film about their Design Innovation program, they made it clear that the film should be about the design process, not the end product.
The design innovation process practiced at Segal is messy, lo-fi and iterative. Early on, we decided to mirror Segal’s design approach by incorporating empathy, visualization, prototyping and iteration into our own filmmaking process.