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NUE | Film


Design Innovation

Segal Design Institute | Northwestern University

 

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NUE | Film


Design Innovation

Segal Design Institute | Northwestern University

 

OUR ROLE     ANIMATION    EDITORIAL    DESIGN    DIRECTION    PRODUCTION    WRITING   
 

NUE | Stills


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NUE | Stills


A Film About Process

The Segal Design Institute is a school within the McCormick School of Engineering at Northwestern University. They are dedicated to the study of human-centered design, a methodology that uses insights gained from observing human behaviors to fuel innovative designs. When the institute approached us to create a film about their Design Innovation program, they made it clear that the film should be about the design process, not the end product.

The design innovation process practiced at Segal is messy, lo-fi and iterative. Early on, we decided to mirror Segal’s design approach by incorporating empathy, visualization, prototyping and iteration into our own filmmaking process.  

 

NUE | Design


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NUE | Design


Visual Style Explorations
Our initial design explorations were digital and vector-based. The color palette and designs reflected Northwestern’s brand guidelines, post-it notes, highlighters and other design tools used at Segal.
 

NUE | Behind the Scenes


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NUE | Behind the Scenes


From Digital to Analog
While our early design explorations were conducted in the digital realm, we wanted to bring a more tactile, photographic and handmade aesthetic to the film. Many of the visuals were shot in our studio using a tabletop stop-motion setup. The animations were created in tandem with the edit, allowing us to quickly experiment and iterate in the context of the film’s flow.

Test, improve, repeat.
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The Cutting Room Floor
A collection of test shots, ideas and animations that didn’t make it into the film.