“A Different Way of Thinking”
Northwestern's McCormick School of Engineering
OUR ROLE WRITING DESIGN DIRECTION PRODUCTION ANIMATION EDITORIAL
It takes a different way of thinking to connect disparate fields, put big ideas into action, solve global problems, and imagine what’s next. Northwestern University’s McCormick School of Engineering wanted to represent these exciting concepts in an authentic but unconventional brand film.
Mode Project served as a collaborative and creative partner to the university, resulting in this fast-paced experience for both the eyes and the ears.
Northwestern Engineering’s library of research imagery and brand assets were used to create scripts, style frames for animations and tone boards. We developed a concept which would use short, unscripted bursts of faculty and student voices as the film’s soundtrack.
Our goal was to capture authenticity, emotion and excitement from a series of audio-only interviews — the film’s visuals would be produced after the audio was captured.
The film’s audio track is constructed from 16 hours of Mode-directed location audio interviews. We recorded in classrooms, labs, roundtable discussions, as well as more traditional interview setups — all intended to capture authentic snippets of energetic sound bites. A streamlined B-roll shoot provided original visual content.