Logo Concepts
 
   

 

 

Above is the concept that Barack Obama liked the most. He felt the speech bubble clearly represented the individual voices that make up a movement.
 
It was exactly what I had hoped. Even though it employed traditional colors, it didn’t look like a political insignia. Without Obama’s name or a word of copy, the image conveyed so much.
— Axelrod, David. Believer: My Forty Years in Politics. New York: Penguin, 2015. Print.