“What is unique here…is (Axelrod’s) desire to transcend the conventions of traditional campaign design (i.e. white type on a blue ground with some vapid interpretation of the American flag...see logos from last Bush and Kerry campaigns).”
“I was looking for something that would transcend the usual political iconography and would speak to a movement for change, not just a campaign for office.”
“As a starting point, I showed them the blue Harold Washington button from 1983 with the white lines that hinted at a sunrise. ‘I want something with a feel like this,’ I told Colin and his team. ‘Something hopeful. Something that speaks to a new beginning.’ ”
Campaign Button for Harold Washington, 1983
Mode Project creative brief, December, 2006