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After School Matters | What Matters


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After School Matters | What Matters


“What Matters”

After School Matters


OUR ROLE     WRITING   DESIGN   DIRECTION   PRODUCTION   ANIMATION   EDITORIAL



After School Matters provides Chicago teens after-school and summer learning opportunities in the arts, communications, science, technology and sports. The impact that After School Matters can have on teens helps them achieve success during their high school years, and empowers them to dream big as they find their futures. “What Matters” is a short documentary-style film which explains After School Matters’ impact from the teen’s point of view.  

Narrated by After School Matters Board Chair Mellody Hobson, the film premiered at ASM’s annual fundraising gala, which raised more than $4.9 million dollars from 1,000 guests. Founded more than two decades ago by then-Chicago First Lady Maggie Daley, After School Matters has become an internationally-recognized organization and a leader in the out-of-school time movement.



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Boeing | 787 Dreamliner


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Boeing | 787 Dreamliner


“787 Dreamliner”

Boeing / FCB


OUR ROLE     DESIGN   ANIMATION   EDITORIAL



The 787 Dreamliner is Boeing's flagship airliner. Its cutting-edge technological innovations benefit travelers and airlines alike. We were given a challenge by Boeing’s agency, FCB, to make a different kind of film that would explain the 787’s features clearly and simply, and tell the story in a way that would appeal to consumers. The film takes a whimsical and playful approach to the story behind pioneering concepts like using composite materials, which make the plane lighter, faster and more fuel-efficient.



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CASA | One Boy’s Story


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CASA | One Boy’s Story


“One Boy’s Story”

Court Appointed Special Advocates


OUR ROLE     DESIGN   DIRECTION   PRODUCTION   ANIMATION   EDITORIAL



Our team was enlisted to help tell the story, using animation and live-action, of an eight-year-old boy who had been abandoned by his parents and with the help of a CASA volunteer, adopted into a loving family. The spot makes use of an imaginary world of paper cut-outs which place the boy and the volunteer firmly in the center of a whirlwind of court proceedings, lawyers and multiple foster homes. 

Mode Project totally made the script come to life in this incredible video hybrid that is obviously digital but remarkably analog in spirit.
— Rick Valicenti, Founder and Design Director, Thirst

Mode Project was presented with this opportunity via design studio Thirst/Chicago on behalf of EPIC (Engaging Philanthropy Inspiring Creatives), an organization which helps top-tier creative talent join forces with nonprofit clients.





Midwest Emmy Award 2012 Outstanding Crafts Achievement - Animation / Art Direction

Midwest
Emmy Award 2012
Outstanding Crafts Achievement - Animation / Art Direction

Midwest Emmy Award 2012 Outstanding Achievement - Community / Public Service

Midwest
Emmy Award 2012
Outstanding Achievement - Community / Public Service

Silver - North America 2012 Art Direction & Design - PSA

Silver - North America 2012
Art Direction & Design - PSA

Silver 2013 Cause Marketing

Silver 2013
Cause Marketing


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CDW | Infographics


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CDW | Infographics


“CDW Infographics”

CDW / Ogilvy & Mather


OUR ROLE     DESIGN & ANIMATION   EDITORIAL



Technology marketer CDW and agency Ogilvy & Mather were looking for a new creative partner to help streamline production of a digital content series. Ogilvy chose Mode Project to help tell the ongoing story of how CDW and their world-class partners work together to add value to “all things technology.” Using animation and newly-designed vector imagery, the digital series consists of :15 and :90 second spots which are used as pre-roll advertising and YouTube content.


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David Plouffe | Art of the Possible


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David Plouffe | Art of the Possible


“DDB Presents: The Art of the Possible”

DDB Worldwide


OUR ROLE     WRITING   DESIGN   DIRECTION   ANIMATION   EDITORIAL



DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s “The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival. The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage.

Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama. Additional elements of the integrated campaign included print elements and a web banner.


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Silver World Medal 2010 / International Television & Film Awards

Silver World Medal 2010 / International Television & Film Awards

Gold - North America 2010 / Sales, Marketing or Internal Presentation

Gold - North America 2010 / Sales, Marketing or Internal Presentation

 

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Depaul University | This is DePaul


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Depaul University | This is DePaul


“This is DePaul”

DePaul University


OUR ROLE     WRITING   DESIGN   DIRECTION   PRODUCTION   ANIMATION   EDITORIAL



DePaul University knows who they are — they’re not trying to be like every other school. The university had developed a new brand strategy, which was used as the springboard for a new video to tell DePaul’s unique story of diversity, academic excellence, history of service to others, and connection to Chicago.

“This is DePaul” uses the voices of students, faculty, staff and alumni to weave an authentic, unscripted story of the DePaul experience. Working closely with DePaul’s Office of Strategic Marketing and Branding, Mode directed 20 hours of audio interviews, followed by three days of filming across DePaul’s Lincoln Park and Chicago Loop campuses.

Mode Project has been an incredible partner in helping DePaul bring our brand strategy to life. Through a unique and compelling series of stories that really capture the essence of the DePaul experience, their work has been instrumental in emotionally reconnecting with our faculty, staff, students and alumni.
— Verna Donovan, Associate Vice President, Strategic Marketing and Branding, DePaul University


Our team captured enough content to expand the project with an additional three videos which focus on DePaul’s defining qualities of Education, Environment and Ethos.



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Doughnut Vault | Brand Film


Award-winning documentary storytelling for Chicago’s boutique doughnut shop.

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Doughnut Vault | Brand Film


Award-winning documentary storytelling for Chicago’s boutique doughnut shop.

“Doughnut Vault”

 Hogsalt Hospitality


OUR ROLE     DIRECTION   PRODUCTION   EDITORIAL



Doughnut Vault doughnuts are handcrafted in small batches using age-old techniques. We set out to capture the charm of this Chicago doughnut shop in an honest and unscripted way. The film is designed to “keep it real” and its underlying message is simple: visit the doughnut vault and sample what you’ve just seen in the film.

Mode Project captured the essence of what we create at The Doughnut Vault in a beautiful way. By the end of the film, the viewer is craving what they’ve seen.
— Brendan Sodikoff Founder, CEO, Hogsalt Hospitality

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Best Super Short Film 2011

Best Super Short Film 2011

Midwest Emmy Nominee - 2012 Outstanding Crafts Achievement Photographer

Midwest Emmy Nominee - 2012 Outstanding Crafts Achievement Photographer

 

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Education Post | Kim's Story


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Education Post | Kim's Story


“Kim's Story”

Education Post


OUR ROLE     WRITING   DIRECTION   PRODUCTION   EDITORIAL



Education Post is dedicated to building support for student-focused improvements in public education. We helped them challenge the false narrative that kids from less than ideal backgrounds are not capable of academic success. Our short film focuses on 14 year-old Kim Wilborn, whose amazing story shows that kids succeed when adults believe in them.

Mode Project captured Kim’s story through emotionally powerful visuals and interviews.
Their team worked closely with us to refine the story, zeroing in on exactly what we wanted this film to communicate.
— Peter Cunningham, Executive Director, Education Post



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Illinois Made | Series Teaser


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Illinois Made | Series Teaser


“Illinois Made: Series Teaser”

Enjoy Illinois / J. Walter Thompson


OUR ROLE    DIRECTION   PRODUCTION   EDITORIAL   ANIMATION



Illinois is known for its world class attractions, cities and rich history. But the state is also home to a thriving community of artists, designers and craftspersons who take pride in their work and where they live. Mode Project traveled to tiny Dow, Illinois to film woodworker David Stine as he created a wood and metal logo for an upcoming digital series on the makers of Illinois.

The Illinois Made series will tell the story of how Illinois artisans, makers and doers are impacting Illinois culture and reshaping perceptions of the state. This teaser film’s goal was to capture David Stine’s enthusiasm for Illinois and the importance of place to the broader Illinois maker movement.

Mode Project’s ability to find and compose beautiful shots elevates their visual storytelling from their competitors. A true find. Mode was very buttoned up and prepared, the shoot went flawlessly.
— Dan Bruce, Executive Creative Director, JWT


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Johnson & Johnson | Getting the Right Healthcare


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Johnson & Johnson | Getting the Right Healthcare


“Getting the Right Healthcare”

Johnson & Johnson Patient Assistance Foundation


OUR ROLE     WRITING   DESIGN   DIRECTION   ANIMATION   EDITORIAL



The Johnson & Johnson Patient Assistance Foundation provides free prescription medicines to eligible individuals who don’t have insurance coverage or adequate financial resources for their products. Mode Project was asked to design animated content which would help these customers understand the value of the program, as well as giving them essential information about the application process.  The video was designed to be informative, clean and simple.



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Kalamazoo Outdoor Gourmet | American Craftsmanship


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Kalamazoo Outdoor Gourmet | American Craftsmanship


“American Craftsmanship”

Kalamazoo Outdoor Gourmet


OUR ROLE     WRITING   DIRECTION   PRODUCTION   EDITORIAL



Kalamazoo Outdoor Gourmet makes hand-crafted high-end outdoor kitchen equipment. The company wanted a film which focused on the craftsmanship, skill and pride that goes into their products.

We recommended a creative approach which would allow the story to be told through the voices and images of the craftspersons themselves. The result is an honest, authentic and unexpected look at American craftsmanship at its best.

From the start, Mode Project developed a clear vision to tell our story and conveyed it in an unexpected way. The feedback we’ve received on the film has been tremendous.
— Steve Adolph, President, Kalamazoo Outdoor Gourmet


Bronze 2013 Documentary

Bronze 2013 Documentary


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LiveOne | Crowdsurfing


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LiveOne | Crowdsurfing


“Crowdsurfing”

LiveOne


OUR ROLE     WRITING   DESIGN   DIRECTION   ANIMATION   EDITORIAL



LiveOne is an innovative tech company led by former Smashing Pumpkins drummer Jimmy Chamberlin. Their award-winning flagship product CrowdSurfing® is a real-time social viewing platform that delivers a rich interactive entertainment experience to fans. CrowdSurfing has been deployed to live event experiences around the world with major global brands and media companies, ranging from e-sports to x-sports, to traditional sports, music festivals and more. We were excited to be brought in at the ground level to create the messaging, storyline and visuals and animation. The video is designed to get potential media partners excited about the possibilities of Crowdsurfing®.



Silver 2015 Corporate Image

Silver 2015
Corporate Image


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Frontgate | No Detail Too Small


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Frontgate | No Detail Too Small


“No Detail Too Small”

Frontgate


OUR ROLE     WRITING   DIRECTION   PRODUCTION   EDITORIAL



Every piece of Frontgate’s outdoor furniture is conceived by designers who are passionate about beauty, craftsmanship and comfort. Mode Project’s unique brand of storytelling reveals the true story behind the design process for Frontgate’s proprietary collections.

We saw Mode Project’s work and knew immediately that they would be the perfect partner to tell this story.
— Andrew Daniel VP eCommerce, Creative / Content Frontgate


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Design & Motion


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Design & Motion


Design & Motion


Mode Project’s award-winning design and animation team is deeply experienced in design, art direction,  2D / 3D motion and above all, storytelling. Our ability to work across disciplines, including live action and editorial, streamlines the creative process.


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Mode Project | Making Trails


Animation with a handmade, organic vibe. It started out as a hand-drawn letterpress holiday card -- illustration by Jesse Hora.

 

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Mode Project | Making Trails


Animation with a handmade, organic vibe. It started out as a hand-drawn letterpress holiday card -- illustration by Jesse Hora.

 

“Making Trails”


OUR ROLE     DESIGN   ANIMATION   EDITORIAL



Although the Mode Project New Year card began as a tactile experience, we were too charmed by the illustrations and messages to leave it there. We couldn’t resist bringing some of our favorite elements to life; still capturing the handmade, lo-fi feel of the original. We teamed up with our friend and illustrator Jesse Hora to create this card of new year sentiments. Printing by the talented folks at Rohner Letterpress. Go with your gut, and trim the sails. You got this!


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Northwestern Engineering | A Different Way of Thinking


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Northwestern Engineering | A Different Way of Thinking


“A Different Way of Thinking”

Northwestern's McCormick School of Engineering


OUR ROLE     WRITING   DESIGN   DIRECTION   PRODUCTION   ANIMATION   EDITORIAL



It takes a different way of thinking to connect disparate fields, put big ideas into action, solve global problems, and imagine what’s next. Northwestern University’s McCormick School of Engineering wanted to represent these exciting concepts in an authentic but unconventional brand film.

Mode Project served as a collaborative and creative partner to the university, resulting in this fast-paced experience for both the eyes and the ears.

This film has been very effective across multiple channels, from Facebook to live events. Mode Project brought our brand to life in such an innovative way.
— Kyle Delaney, Executive Director of Strategic Initiatives and Marketing, Northwestern Engineering


Northwestern Engineering’s library of research imagery and brand assets were used to create scripts, style frames for animations and tone boards. We developed a concept which would use short, unscripted bursts of faculty and student voices as the film’s soundtrack.

Our goal was to capture authenticity, emotion and excitement from a series of audio-only interviews — the film’s visuals would be produced after the audio was captured.



The film’s audio track is constructed from 16 hours of Mode-directed location audio interviews. We recorded in classrooms, labs, roundtable discussions, as well as more traditional interview setups — all intended to capture authentic snippets of energetic sound bites. A streamlined B-roll shoot provided original visual content.



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Ore-Ida | The Imi-taters


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Ore-Ida | The Imi-taters


“The Imi-taters”

Ore-Ida® / Cramer-Krasselt


OUR ROLE     DESIGN   DIRECTION   ANIMATION   EDITORIAL



For two consecutive years, Mode Project helped Ore-Ida® connect with audiences over the company’s iconic Tater Tots. The studio, working with Ore-Ida’s advertising agency, Cramer-Krasselt, created a series of branded films that warn Tater Tots customers to watch out for “Imi-Taters.” 

The ‘Imi-Taters’ campaign was very successful...reminding consumers that the original is the only one.
— Federico Arreola, Vice President - Consumer Products Brand Business Unit at HJ Heinz

The campaign, covered in a feature by Stuart Elliot of the New York Times, takes a funny, charming approach, using puppetry and stop-motion animation to highlight the lengths that “Imi-Taters” go to in their efforts to pass themselves off as real Tater Tots. 

“Mode Project is thrilled to be able to take on challenging creative projects and help brands like Ore-Ida® grow,” said Mode Project Principal Brooks Ruyle, who served as Mode's creative director for the campaign. “We had a lot of fun with this one. We’re always happy when our campaigns get critical praise, but the best reception of all is when a client comes back, eager to work with us again.”



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Panera Bread | Our Pineapple Story


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Panera Bread | Our Pineapple Story


“Our Pineapple Story”

Panera Bread / Cramer-Krasselt


OUR ROLE     DIRECTION   PRODUCTION   EDITORIAL



The best companies in every industry look for ways to show how their craftsmanship and passion elevate their products above the competition. This film for Panera Bread is giving diners an intimate look at the care and attention given to their food before it reaches their table.

Mode Project was tapped by Cramer-Krasselt to produce “Our Pineapple Story”, which follows David Acevedo, a Panera Bread employee, as he selects, cleans, peels, chops and dices fresh fruit for the day’s salads. While he works, he explains that this attention to detail — and “no shortcuts” — is what sets the brand apart.



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UPS | We Love Logistics


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UPS | We Love Logistics


“We Love Logistics”

UPS / Ogilvy & Mather


OUR ROLE     ANIMATION   EDITORIAL



Some 750,000 people pass through New York City's Grand Central Terminal daily. So when Ogilvy asked us to create animations which would be seen on a giant screen there as a component of UPS's "We Love Logistics" global ad campaign, we were happy to help out. We took Oglivy's creative elements, icons and typography and built a short animated story designed to show how logistics can bring competitive power to UPS customers.