Mode Project

Mode Project has won a Gold Award in the PromaxBDA North American Design Awards competition for “David Plouffe: The Art of the Possible”.  The video, created as an introduction to President Obama’s campaign manager Plouffe at the 2009 Cannes Festival, was a finalist in two categories: Music Video or Short Subject and Sales or Internal Marketing Presentation (for which it won Gold). Mode Project shared these nominations with such competitors as Optimus, Sony BMG, Fox Broadcasting Company, Showtime Networks and MTV On-Air Promos.  An industry standard in excellence, PromaxBDA 2010 is “where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather”.  Mode Project was asked by DDB to highlight Plouffe’s point of view on personal connectivity in political campaigns while introducing him to an international audience that otherwise may not have been familiar with his role in the campaign. Mode Project dug deep into the 400 hours of campaign footage and built a story arc using candidate Obama’s powerful oratory and Plouffe’s YouTube messages to supporters.