Posts Tagged ‘campaign’
Thursday, May 13th, 2010
Mode Project received a Silver World Medal on May 3rd at the 2010 New York Festivals International Television & Film Awards for their 2-minute film: “David Plouffe: The Art of The Possible.” DDB tapped Mode Project to create an opening title sequence which preceded Barack Obama’s campaign manager David Plouffe, at a DDB-sponsored lecture for the 2009 Cannes Lions International Advertising Festival.
Mode Project was asked by DDB to highlight Plouffe’s point of view on personal connectivity in political campaigns while introducing him to an international audience that otherwise may not have been familiar with his role in the campaign. Mode Project dug deep into the 400 hours of campaign footage and built a story arc using candidate Obama’s powerful oratory and Plouffe’s YouTube messages to supporters. As Mode Project founder Colin Carter explains: “It was exciting for us to be able to summarize Obama’s historic campaign in a creative, cinematic way and we’re honored to receive this award.”
The New York Festivals Television & Film Awards recognizes “The World’s Best Work” in documentary, entertainment programming, music videos, promotion spots, openings and ID’s. The 2010 competition received entries from thirty-five countries around the globe.
Tags: award, campaign, ddb, design, editorial, motion design, new york festivals, obama, plouffe, presidential, silver world medal, the art of the possible
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Monday, January 25th, 2010
Our awards for the Titanium and Integrated Grand Prix arrived today! In June, we announced that the work we did on the advertising and marketing campaign that helped propel Barack Obama into the White House had been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival. Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election. Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: award, campaign, cannes, ddb, design, editorial, election, obama, presidential
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Thursday, December 10th, 2009
DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s ‘The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival.
The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage. Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama.
Additional elements of the integrated campaign included print elements and a web banner.
Tags: audacity of successful brands, campaign, cannes, ddb, editorial, election, film, lion, manager, mode project, motion, obama, plouffe, presidential, the art of the possible, video, zut alors!
Posted in editorial, featured projects, interactive, motion, work | No Comments »
Monday, June 29th, 2009
The advertising and marketing campaign that helped propel Barack Obama into the White House has been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival.
Chicago-based Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election.
Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: akpd, award, campaign, cannes, chicago, editorial, grand prix, integrated, lion, logo, mode project, motion, obama, presidential, production, titanium
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Wednesday, October 22nd, 2008
The Obama campaign continues to rake in accolades from the advertising and design community. Ad Age named him Brand of the Year and Creativity cited the campaign as one of the top Creative Marketers of 2008. Mode Project has been involved not only in the design of the Obama campaign identity but also in the production and editorial work of numerious broadcast spots. We’re proud to contribute to an effort that is considered to be “a blueprint of political campaigns to come.”
Tags: award, campaign, chicago, editorial, logo, mode project, motion, obama, presidential
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Sunday, September 21st, 2008
In December of 2006, David Axelrod, chief political strategist for Barack Obama, asked us to create the logo for Obama’s presidential campaign. Wanting to transcend the conventions of traditional campaign branding, Mode Project directed project manager Sol Sender in the development and design of this iconic symbol of new beginnings and change. Soon to be recognized across the country, it was unveiled February 10th, 2007 as Obama announced his candidacy for the presidency.
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press
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Here are a few links to press the mark has received:
“Brand Obama, a leader in the image war,” New York Times, 04.04.08
“Why the Obama Brand is Working,” Newsweek, 02.27.08
“The Hardest Working Presidential Candidate Logo,” SpeakUp, 01.03.08
“The Obama Brand : A Retrospective,” Oberholtzer Creative Group, 11.07.08
Tags: branding, campaign, chicago, design, logo, mode project, motion, obama, presidential
Posted in motion, work | No Comments »
Monday, July 21st, 2008
Sparked by the grass roots nature of the Obama campaign, Mode Project conceptualized and designed this spot featuring user-generated content with 2&3D animation.
Tags: blue, campaign, editorial, logo, motion, motion design, obama, presidential, red, typography
Posted in featured projects, motion, work | No Comments »
Sunday, July 20th, 2008
Mode Project found the most compelling moments amongst tons of footage to develop ‘featured documentaries’ for Sunsilk’s “Life Can’t Wait” interactive campaign. In only 2 weeks, twenty-four interview-driven shorts were cut. The website was flooded with votes and the winner, DJ Tatiana, won a feature documentary. Editorial and title animation by Mode Project.
Tags: campaign, editorial, interactive, myspace, sunsilk, web content
Posted in editorial, work | No Comments »