Here was the view from the studio.
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Here was the view from the studio.
The advertising and marketing campaign that helped propel Barack Obama into the White House has been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival.
Chicago-based Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election.
Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Just spotted, the Recovery Act logos / emblems have hit the streets. Mode Project’s designs were unveiled by President Obama back in March. Find a ARRA project near you, take a photo and post it on the map. This specific project is for resurfacing 3.37 miles of U.S. Route 34 (Ogden Ave.) East of I-355 (Veteran’s Tollway) to Warwick Ave. in Downers Grove and Westmont, Illinois.
Creative director Steve Juras led designers Aaron Draplin and Chris Glass in the assignment to create two logos, one for projects completed under the American Recovery and Reinvestment Act (ARRA), and the second for the U.S. Department of Transportation’s TIGER (Transportation Investment Generating Economic Recovery) team. Stay tuned …
Yes, it was as cold as it looks while shooting this promo for the documentary, “Ballhawks.” We took advantage of the blizzard conditions, strapped on our snow pants, and headed out to Wrigley. We finally thawed out back at Mode Project during the edit. You can stay up to date with the film at ballhawksmovie.com .
The Obama campaign continues to rake in accolades from the advertising and design community. Ad Age named him Brand of the Year and Creativity cited the campaign as one of the top Creative Marketers of 2008. Mode Project has been involved not only in the design of the Obama campaign identity but also in the production and editorial work of numerious broadcast spots. We’re proud to contribute to an effort that is considered to be “a blueprint of political campaigns to come.”
In December of 2006, David Axelrod, chief political strategist for Barack Obama, asked us to create the logo for Obama’s presidential campaign. Wanting to transcend the conventions of traditional campaign branding, Mode Project directed project manager Sol Sender in the development and design of this iconic symbol of new beginnings and change. Soon to be recognized across the country, it was unveiled February 10th, 2007 as Obama announced his candidacy for the presidency.
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Here are a few links to press the mark has received:
“Brand Obama, a leader in the image war,” New York Times, 04.04.08
“Why the Obama Brand is Working,” Newsweek, 02.27.08
“The Hardest Working Presidential Candidate Logo,” SpeakUp, 01.03.08
“The Obama Brand : A Retrospective,” Oberholtzer Creative Group, 11.07.08
Mode Project can throw one hell of a party! If you weren’t there, we’re sorry you missed it. We completely branded and designed the Chicago Table Tennis Classic. It had everything you’d want: free food, free liquor, free swag and hours of sweaty table tennis action. Combine all that with closed-circuit video feeds, motion design and live video mixing and you might consider TIVO-ing “Two and Half Men” the next time we host an event.