Posts Tagged ‘ddb’
Monday, January 25th, 2010
Our awards for the Titanium and Integrated Grand Prix arrived today! In June, we announced that the work we did on the advertising and marketing campaign that helped propel Barack Obama into the White House had been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival. Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election. Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: award, campaign, cannes, ddb, design, editorial, election, obama, presidential
Posted in news, the latest | No Comments »
Thursday, December 10th, 2009
DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s ‘The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival.
The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage. Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama.
Additional elements of the integrated campaign included print elements and a web banner.
Tags: audacity of successful brands, campaign, cannes, ddb, editorial, election, film, lion, manager, mode project, motion, obama, plouffe, presidential, the art of the possible, video, zut alors!
Posted in editorial, featured projects, interactive, motion, work | No Comments »
Tuesday, June 23rd, 2009
OK, you didn’t get a ticket to Cannes (neither did we) but you don’t have to be lugging a delegate bag to see our contribution to the festival. DDB asked Mode Project to create an introductory video and collateral (poster, web banner and print ads) for David Plouffe, Barack Obama’s campaign manager, and his talk on the Audacity of Successful Brands. Mr. Plouffe will be at the Palais in the Debussy Auditorium on Thursday, June 25 at 10:45 a.m. in Cannes. (We’ll be in bed here in Chicago because that’s 3:45 a.m.) Stay tuned, because we’ll post the video on Thursday just as soon as we finish our morning coffee run. It’s a piece that we think people will be talking about. You don’t even have to get on an airplane. Brilliant.
Tags: audacity of successful brands, cannes, ddb, editorial, lion, mode project, motion, obama, plouffe, poster
Posted in news | No Comments »
Monday, February 9th, 2009
DDB creatives, Rowley Samuel and Gabe McDonough, approached Mode Project to develop a website for an idea of theirs called “dailydymo.com“.
The name of the site pretty much tells the whole story. The guys use a Dymo label-maker to print out a word or phrase. They scan it, upload the image, attach a link to it and then position it within a label cluster. Repeat this process daily and you get a patchwork of words, links and associations.
Mode Project developed a content management system built with Flash and PHP that enabled the guys to upload, name, create links for and then position each sticker.
Tags: dailydymo, ddb, dymo, stickerlinks
Posted in featured projects, interactive, work | No Comments »
