Posts Tagged ‘design’
Thursday, May 20th, 2010
Mode Project has been selected as a finalist in the PromaxBDA North American Design Awards competition for “David Plouffe: The Art of the Possible”. The video, created as an introduction to President Obama’s campaign manager Plouffe at the 2009 Cannes Festival, is a finalist in two categories: Music Video or Short Subject and Sales or Internal Marketing Presentation. Mode Project shares these nominations with such competitors as Optimus, Sony BMG, Fox Broadcasting Company, Showtime Networks and MTV On-Air Promos. An industry standard in excellence, PromaxBDA 2010 is “where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather”.
Mode Project was asked by DDB to highlight Plouffe’s point of view on personal connectivity in political campaigns while introducing him to an international audience that otherwise may not have been familiar with his role in the campaign. Mode Project dug deep into the 400 hours of campaign footage and built a story arc using candidate Obama’s powerful oratory and Plouffe’s YouTube messages to supporters.
Tags: animation, david plouffe, design, editorial, obama, promaxbda finalist
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Thursday, May 13th, 2010
Mode Project received a Silver World Medal on May 3rd at the 2010 New York Festivals International Television & Film Awards for their 2-minute film: “David Plouffe: The Art of The Possible.” DDB tapped Mode Project to create an opening title sequence which preceded Barack Obama’s campaign manager David Plouffe, at a DDB-sponsored lecture for the 2009 Cannes Lions International Advertising Festival.
Mode Project was asked by DDB to highlight Plouffe’s point of view on personal connectivity in political campaigns while introducing him to an international audience that otherwise may not have been familiar with his role in the campaign. Mode Project dug deep into the 400 hours of campaign footage and built a story arc using candidate Obama’s powerful oratory and Plouffe’s YouTube messages to supporters. As Mode Project founder Colin Carter explains: “It was exciting for us to be able to summarize Obama’s historic campaign in a creative, cinematic way and we’re honored to receive this award.”
The New York Festivals Television & Film Awards recognizes “The World’s Best Work” in documentary, entertainment programming, music videos, promotion spots, openings and ID’s. The 2010 competition received entries from thirty-five countries around the globe.
Tags: award, campaign, ddb, design, editorial, motion design, new york festivals, obama, plouffe, presidential, silver world medal, the art of the possible
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Monday, January 25th, 2010
Our awards for the Titanium and Integrated Grand Prix arrived today! In June, we announced that the work we did on the advertising and marketing campaign that helped propel Barack Obama into the White House had been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival. Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election. Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: award, campaign, cannes, ddb, design, editorial, election, obama, presidential
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Thursday, December 10th, 2009
To promote the *ecko brand watch, Niche, for in-store and web use, our designers take you on a journey of the inner workings of what make the Nitch tick. Production, direction, design, animation and music by Mode project.
Tags: 3D, bling, design, production, watches
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Thursday, December 10th, 2009
After casting Chicago’s own Steven St. John, aka, Stytches, he became the muse for this piece as our 3D designers created an industrial environment complete with over-sized sewing machines, schematic animations, and stylized street-ware. “Stytches” became successful branded integration for in-store and web use for *ecko.
Tags: 2D, 3D, animation, breakdancing, design, ecko, green screen
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Thursday, December 10th, 2009
We took Pod’s logo and created a 3D animation that conveys their process of collaborative production. The visualization of elements growing and building upon each other symbolizes the bringing of creative conception to reality.
Tags: 3D, construction, design, logos
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Sunday, September 21st, 2008
In December of 2006, David Axelrod, chief political strategist for Barack Obama, asked us to create the logo for Obama’s presidential campaign. Wanting to transcend the conventions of traditional campaign branding, Mode Project directed project manager Sol Sender in the development and design of this iconic symbol of new beginnings and change. Soon to be recognized across the country, it was unveiled February 10th, 2007 as Obama announced his candidacy for the presidency.
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press
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Here are a few links to press the mark has received:
“Brand Obama, a leader in the image war,” New York Times, 04.04.08
“Why the Obama Brand is Working,” Newsweek, 02.27.08
“The Hardest Working Presidential Candidate Logo,” SpeakUp, 01.03.08
“The Obama Brand : A Retrospective,” Oberholtzer Creative Group, 11.07.08
Tags: branding, campaign, chicago, design, logo, mode project, motion, obama, presidential
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