Posts Tagged ‘editorial’
Thursday, May 20th, 2010
Mode Project has been selected as a finalist in the PromaxBDA North American Design Awards competition for “David Plouffe: The Art of the Possible”. The video, created as an introduction to President Obama’s campaign manager Plouffe at the 2009 Cannes Festival, is a finalist in two categories: Music Video or Short Subject and Sales or Internal Marketing Presentation. Mode Project shares these nominations with such competitors as Optimus, Sony BMG, Fox Broadcasting Company, Showtime Networks and MTV On-Air Promos. An industry standard in excellence, PromaxBDA 2010 is “where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather”.
Mode Project was asked by DDB to highlight Plouffe’s point of view on personal connectivity in political campaigns while introducing him to an international audience that otherwise may not have been familiar with his role in the campaign. Mode Project dug deep into the 400 hours of campaign footage and built a story arc using candidate Obama’s powerful oratory and Plouffe’s YouTube messages to supporters.
Tags: animation, david plouffe, design, editorial, obama, promaxbda finalist
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Thursday, May 13th, 2010
Mode Project received a Silver World Medal on May 3rd at the 2010 New York Festivals International Television & Film Awards for their 2-minute film: “David Plouffe: The Art of The Possible.” DDB tapped Mode Project to create an opening title sequence which preceded Barack Obama’s campaign manager David Plouffe, at a DDB-sponsored lecture for the 2009 Cannes Lions International Advertising Festival.
Mode Project was asked by DDB to highlight Plouffe’s point of view on personal connectivity in political campaigns while introducing him to an international audience that otherwise may not have been familiar with his role in the campaign. Mode Project dug deep into the 400 hours of campaign footage and built a story arc using candidate Obama’s powerful oratory and Plouffe’s YouTube messages to supporters. As Mode Project founder Colin Carter explains: “It was exciting for us to be able to summarize Obama’s historic campaign in a creative, cinematic way and we’re honored to receive this award.”
The New York Festivals Television & Film Awards recognizes “The World’s Best Work” in documentary, entertainment programming, music videos, promotion spots, openings and ID’s. The 2010 competition received entries from thirty-five countries around the globe.
Tags: award, campaign, ddb, design, editorial, motion design, new york festivals, obama, plouffe, presidential, silver world medal, the art of the possible
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Thursday, April 29th, 2010
With the release of Nintendo’s Super Mario Galaxy 2 around the corner, Leo Burnett / Arc Worldwide came to Mode Project with a delightful assignment: develop bookends for upcoming sneak previews of previously unreleased game play footage to be showcased at youtube.com/wii. This rich media content, made to look like transmissions from Mario himself, were released in small segments to build anticipation and excitement about the game. Building upon visual elements provided by Leo Burnett / Arc Worldwide, Mode created a customized analog static, awesome broken color bars and a spectral soundscape that complemented the visuals perfectly. The staticky fuzz and visualizer we animated bring a sense of real transmission interference to the footage: as the visualizer slides into frame and struggles to transmit back to Earth, the animated galaxy map reflects which message is being transmitted.
Tags: editorial, motion, Nintendo, rich media, Super Mario Galaxy 2, Wii, youtube
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Monday, January 25th, 2010
Our awards for the Titanium and Integrated Grand Prix arrived today! In June, we announced that the work we did on the advertising and marketing campaign that helped propel Barack Obama into the White House had been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival. Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election. Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: award, campaign, cannes, ddb, design, editorial, election, obama, presidential
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Thursday, December 10th, 2009
DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s ‘The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival.
The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage. Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama.
Additional elements of the integrated campaign included print elements and a web banner.
Tags: audacity of successful brands, campaign, cannes, ddb, editorial, election, film, lion, manager, mode project, motion, obama, plouffe, presidential, the art of the possible, video, zut alors!
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Monday, June 29th, 2009
The advertising and marketing campaign that helped propel Barack Obama into the White House has been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival.
Chicago-based Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election.
Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: akpd, award, campaign, cannes, chicago, editorial, grand prix, integrated, lion, logo, mode project, motion, obama, presidential, production, titanium
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Tuesday, June 23rd, 2009
OK, you didn’t get a ticket to Cannes (neither did we) but you don’t have to be lugging a delegate bag to see our contribution to the festival. DDB asked Mode Project to create an introductory video and collateral (poster, web banner and print ads) for David Plouffe, Barack Obama’s campaign manager, and his talk on the Audacity of Successful Brands. Mr. Plouffe will be at the Palais in the Debussy Auditorium on Thursday, June 25 at 10:45 a.m. in Cannes. (We’ll be in bed here in Chicago because that’s 3:45 a.m.) Stay tuned, because we’ll post the video on Thursday just as soon as we finish our morning coffee run. It’s a piece that we think people will be talking about. You don’t even have to get on an airplane. Brilliant.
Tags: audacity of successful brands, cannes, ddb, editorial, lion, mode project, motion, obama, plouffe, poster
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Wednesday, October 22nd, 2008
The Obama campaign continues to rake in accolades from the advertising and design community. Ad Age named him Brand of the Year and Creativity cited the campaign as one of the top Creative Marketers of 2008. Mode Project has been involved not only in the design of the Obama campaign identity but also in the production and editorial work of numerious broadcast spots. We’re proud to contribute to an effort that is considered to be “a blueprint of political campaigns to come.”
Tags: award, campaign, chicago, editorial, logo, mode project, motion, obama, presidential
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Monday, July 21st, 2008
Sparked by the grass roots nature of the Obama campaign, Mode Project conceptualized and designed this spot featuring user-generated content with 2&3D animation.
Tags: blue, campaign, editorial, logo, motion, motion design, obama, presidential, red, typography
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Sunday, July 20th, 2008
Mode Project found the most compelling moments amongst tons of footage to develop ‘featured documentaries’ for Sunsilk’s “Life Can’t Wait” interactive campaign. In only 2 weeks, twenty-four interview-driven shorts were cut. The website was flooded with votes and the winner, DJ Tatiana, won a feature documentary. Editorial and title animation by Mode Project.
Tags: campaign, editorial, interactive, myspace, sunsilk, web content
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