Posts Tagged ‘lion’

DDB Presents: David Plouffe “The Art of the Possible”

Thursday, December 10th, 2009

DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s ‘The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival.

The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage. Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama.

Additional elements of the integrated campaign included print elements and a web banner.

Oui Oui Cannes

Tuesday, June 23rd, 2009

OK, you didn’t get a ticket to Cannes (neither did we) but you don’t have to be lugging a delegate bag to see our contribution to the festival. DDB asked Mode Project to create an introductory video and collateral (poster, web banner and print ads) for David Plouffe, Barack Obama’s campaign manager, and his talk on the Audacity of Successful Brands. Mr. Plouffe will be at the Palais in the Debussy Auditorium on Thursday, June 25 at 10:45 a.m. in Cannes. (We’ll be in bed here in Chicago because that’s 3:45 a.m.) Stay tuned, because we’ll post the video on Thursday just as soon as we finish our morning coffee run. It’s a piece that we think people will be talking about. You don’t even have to get on an airplane. Brilliant.