There are lots of things we could have done this winter like snowboarding or ice skating or sledding…but it was too cold, so instead we stayed in and put together this montage of our work.
DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s ‘The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival.
The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage. Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama.
Additional elements of the integrated campaign included print elements and a web banner.
As it turns out, some of the scenes shot here at Mode for HBO’s By The People: The Election of Barack Obama made the cut! You can see us editing one of the many spots we helped create over the two year course of the election. Film makers Amy Rice and Alicia Sams visited Mode Project several times during the campaign while shooting for the documentary. Be sure to check out tonight’s HBO premiere. We were lucky enough to be able to attend the Chicago screening at the Cadillac Palace Theatre last Friday night, and can’t recommend it enough. The trailer for the film is above if you haven’t seen it already. We’ll be on the lookout for the DVD release next.
The advertising and marketing campaign that helped propel Barack Obama into the White House has been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival.
Chicago-based Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election.
Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
OK, you didn’t get a ticket to Cannes (neither did we) but you don’t have to be lugging a delegate bag to see our contribution to the festival. DDB asked Mode Project to create an introductory video and collateral (poster, web banner and print ads) for David Plouffe, Barack Obama’s campaign manager, and his talk on the Audacity of Successful Brands. Mr. Plouffe will be at the Palais in the Debussy Auditorium on Thursday, June 25 at 10:45 a.m. in Cannes. (We’ll be in bed here in Chicago because that’s 3:45 a.m.) Stay tuned, because we’ll post the video on Thursday just as soon as we finish our morning coffee run. It’s a piece that we think people will be talking about. You don’t even have to get on an airplane. Brilliant.
Just spotted, the Recovery Act logos / emblems have hit the streets. Mode Project’s designs were unveiled by President Obama back in March. Find a ARRA project near you, take a photo and post it on the map. This specific project is for resurfacing 3.37 miles of U.S. Route 34 (Ogden Ave.) East of I-355 (Veteran’s Tollway) to Warwick Ave. in Downers Grove and Westmont, Illinois.
Creative director Steve Juras led designers Aaron Draplin and Chris Glass in the assignment to create two logos, one for projects completed under the American Recovery and Reinvestment Act (ARRA), and the second for the U.S. Department of Transportation’s TIGER (Transportation Investment Generating Economic Recovery) team. Stay tuned …
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The Obama campaign continues to rake in accolades from the advertising and design community. Ad Age named him Brand of the Year and Creativity cited the campaign as one of the top Creative Marketers of 2008. Mode Project has been involved not only in the design of the Obama campaign identity but also in the production and editorial work of numerious broadcast spots. We’re proud to contribute to an effort that is considered to be “a blueprint of political campaigns to come.”
In December of 2006, David Axelrod, chief political strategist for Barack Obama, asked us to create the logo for Obama’s presidential campaign. Wanting to transcend the conventions of traditional campaign branding, Mode Project directed project manager Sol Sender in the development and design of this iconic symbol of new beginnings and change. Soon to be recognized across the country, it was unveiled February 10th, 2007 as Obama announced his candidacy for the presidency.
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Here are a few links to press the mark has received:
“Brand Obama, a leader in the image war,” New York Times, 04.04.08
“Why the Obama Brand is Working,” Newsweek, 02.27.08
“The Hardest Working Presidential Candidate Logo,” SpeakUp, 01.03.08
“The Obama Brand : A Retrospective,” Oberholtzer Creative Group, 11.07.08