Posts Tagged ‘motion’
Thursday, April 29th, 2010
With the release of Nintendo’s Super Mario Galaxy 2 around the corner, Leo Burnett / Arc Worldwide came to Mode Project with a delightful assignment: develop bookends for upcoming sneak previews of previously unreleased game play footage to be showcased at youtube.com/wii. This rich media content, made to look like transmissions from Mario himself, were released in small segments to build anticipation and excitement about the game. Building upon visual elements provided by Leo Burnett / Arc Worldwide, Mode created a customized analog static, awesome broken color bars and a spectral soundscape that complemented the visuals perfectly. The staticky fuzz and visualizer we animated bring a sense of real transmission interference to the footage: as the visualizer slides into frame and struggles to transmit back to Earth, the animated galaxy map reflects which message is being transmitted.
Tags: editorial, motion, Nintendo, rich media, Super Mario Galaxy 2, Wii, youtube
Posted in editorial, featured projects, interactive, motion, the latest, work | No Comments »
Thursday, December 10th, 2009
DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s ‘The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival.
The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage. Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama.
Additional elements of the integrated campaign included print elements and a web banner.
Tags: audacity of successful brands, campaign, cannes, ddb, editorial, election, film, lion, manager, mode project, motion, obama, plouffe, presidential, the art of the possible, video, zut alors!
Posted in editorial, featured projects, interactive, motion, work | No Comments »
Monday, June 29th, 2009
The advertising and marketing campaign that helped propel Barack Obama into the White House has been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival.
Chicago-based Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election.
Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: akpd, award, campaign, cannes, chicago, editorial, grand prix, integrated, lion, logo, mode project, motion, obama, presidential, production, titanium
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Tuesday, June 23rd, 2009
OK, you didn’t get a ticket to Cannes (neither did we) but you don’t have to be lugging a delegate bag to see our contribution to the festival. DDB asked Mode Project to create an introductory video and collateral (poster, web banner and print ads) for David Plouffe, Barack Obama’s campaign manager, and his talk on the Audacity of Successful Brands. Mr. Plouffe will be at the Palais in the Debussy Auditorium on Thursday, June 25 at 10:45 a.m. in Cannes. (We’ll be in bed here in Chicago because that’s 3:45 a.m.) Stay tuned, because we’ll post the video on Thursday just as soon as we finish our morning coffee run. It’s a piece that we think people will be talking about. You don’t even have to get on an airplane. Brilliant.
Tags: audacity of successful brands, cannes, ddb, editorial, lion, mode project, motion, obama, plouffe, poster
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Saturday, May 2nd, 2009
Just spotted, the Recovery Act logos / emblems have hit the streets. Mode Project’s designs were unveiled by President Obama back in March. Find a ARRA project near you, take a photo and post it on the map. This specific project is for resurfacing 3.37 miles of U.S. Route 34 (Ogden Ave.) East of I-355 (Veteran’s Tollway) to Warwick Ave. in Downers Grove and Westmont, Illinois.
Tags: arra, chicago, draplin, emblem, glass, google maps, logo, mode project, motion, recovery, sign, tiger
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Tuesday, March 3rd, 2009
Creative director Steve Juras led designers Aaron Draplin and Chris Glass in the assignment to create two logos, one for projects completed under the American Recovery and Reinvestment Act (ARRA), and the second for the U.S. Department of Transportation’s TIGER (Transportation Investment Generating Economic Recovery) team. Stay tuned …
Tags: arra, chicago, draplin, emblem, glass, logo, mode project, motion, recovery, tiger
Posted in news | 29 Comments »
Wednesday, October 22nd, 2008
The Obama campaign continues to rake in accolades from the advertising and design community. Ad Age named him Brand of the Year and Creativity cited the campaign as one of the top Creative Marketers of 2008. Mode Project has been involved not only in the design of the Obama campaign identity but also in the production and editorial work of numerious broadcast spots. We’re proud to contribute to an effort that is considered to be “a blueprint of political campaigns to come.”
Tags: award, campaign, chicago, editorial, logo, mode project, motion, obama, presidential
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Sunday, September 21st, 2008
In December of 2006, David Axelrod, chief political strategist for Barack Obama, asked us to create the logo for Obama’s presidential campaign. Wanting to transcend the conventions of traditional campaign branding, Mode Project directed project manager Sol Sender in the development and design of this iconic symbol of new beginnings and change. Soon to be recognized across the country, it was unveiled February 10th, 2007 as Obama announced his candidacy for the presidency.
:newsectiontitle:
press
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Here are a few links to press the mark has received:
“Brand Obama, a leader in the image war,” New York Times, 04.04.08
“Why the Obama Brand is Working,” Newsweek, 02.27.08
“The Hardest Working Presidential Candidate Logo,” SpeakUp, 01.03.08
“The Obama Brand : A Retrospective,” Oberholtzer Creative Group, 11.07.08
Tags: branding, campaign, chicago, design, logo, mode project, motion, obama, presidential
Posted in motion, work | No Comments »
Monday, July 21st, 2008
Sparked by the grass roots nature of the Obama campaign, Mode Project conceptualized and designed this spot featuring user-generated content with 2&3D animation.
Tags: blue, campaign, editorial, logo, motion, motion design, obama, presidential, red, typography
Posted in featured projects, motion, work | No Comments »