Posts Tagged ‘obama’
Thursday, May 20th, 2010
Mode Project has been selected as a finalist in the PromaxBDA North American Design Awards competition for “David Plouffe: The Art of the Possible”. The video, created as an introduction to President Obama’s campaign manager Plouffe at the 2009 Cannes Festival, is a finalist in two categories: Music Video or Short Subject and Sales or Internal Marketing Presentation. Mode Project shares these nominations with such competitors as Optimus, Sony BMG, Fox Broadcasting Company, Showtime Networks and MTV On-Air Promos. An industry standard in excellence, PromaxBDA 2010 is “where the world’s most innovative creatives, marketers, strategists, designers and thought leaders gather”.
Mode Project was asked by DDB to highlight Plouffe’s point of view on personal connectivity in political campaigns while introducing him to an international audience that otherwise may not have been familiar with his role in the campaign. Mode Project dug deep into the 400 hours of campaign footage and built a story arc using candidate Obama’s powerful oratory and Plouffe’s YouTube messages to supporters.
Tags: animation, david plouffe, design, editorial, obama, promaxbda finalist
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Thursday, May 13th, 2010
Mode Project received a Silver World Medal on May 3rd at the 2010 New York Festivals International Television & Film Awards for their 2-minute film: “David Plouffe: The Art of The Possible.” DDB tapped Mode Project to create an opening title sequence which preceded Barack Obama’s campaign manager David Plouffe, at a DDB-sponsored lecture for the 2009 Cannes Lions International Advertising Festival.
Mode Project was asked by DDB to highlight Plouffe’s point of view on personal connectivity in political campaigns while introducing him to an international audience that otherwise may not have been familiar with his role in the campaign. Mode Project dug deep into the 400 hours of campaign footage and built a story arc using candidate Obama’s powerful oratory and Plouffe’s YouTube messages to supporters. As Mode Project founder Colin Carter explains: “It was exciting for us to be able to summarize Obama’s historic campaign in a creative, cinematic way and we’re honored to receive this award.”
The New York Festivals Television & Film Awards recognizes “The World’s Best Work” in documentary, entertainment programming, music videos, promotion spots, openings and ID’s. The 2010 competition received entries from thirty-five countries around the globe.
Tags: award, campaign, ddb, design, editorial, motion design, new york festivals, obama, plouffe, presidential, silver world medal, the art of the possible
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Friday, March 19th, 2010
Mode Project just received word that our film David Plouffe “The Art of the Possible” is a finalist in the 2010 New York International Television & Film Awards under the category Introductory/Lead-In Title Design. The competition recognizes “The World’s Best Work” in documentary, entertainment programming, music videos, promotion spots, openings and ID’s.
We are excited to represent Chicago and honored to be in the company of the other esteemed finalists from around the world. Congrats to all.
Tags: award, New York International Television & Film Awards, obama, plouffe, the art of the possible, title design
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Monday, January 25th, 2010
Our awards for the Titanium and Integrated Grand Prix arrived today! In June, we announced that the work we did on the advertising and marketing campaign that helped propel Barack Obama into the White House had been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival. Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election. Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: award, campaign, cannes, ddb, design, editorial, election, obama, presidential
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Thursday, December 10th, 2009
DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s ‘The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival.
The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage. Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama.
Additional elements of the integrated campaign included print elements and a web banner.
Tags: audacity of successful brands, campaign, cannes, ddb, editorial, election, film, lion, manager, mode project, motion, obama, plouffe, presidential, the art of the possible, video, zut alors!
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Tuesday, November 3rd, 2009
As it turns out, some of the scenes shot here at Mode for HBO’s By The People: The Election of Barack Obama made the cut! You can see us editing one of the many spots we helped create over the two year course of the election. Film makers Amy Rice and Alicia Sams visited Mode Project several times during the campaign while shooting for the documentary. Be sure to check out tonight’s HBO premiere. We were lucky enough to be able to attend the Chicago screening at the Cadillac Palace Theatre last Friday night, and can’t recommend it enough. The trailer for the film is above if you haven’t seen it already. We’ll be on the lookout for the DVD release next.
Tags: by the people, cameo, documentary, hbo, mode project, obama
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Monday, June 29th, 2009
The advertising and marketing campaign that helped propel Barack Obama into the White House has been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival.
Chicago-based Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election.
Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: akpd, award, campaign, cannes, chicago, editorial, grand prix, integrated, lion, logo, mode project, motion, obama, presidential, production, titanium
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Tuesday, June 23rd, 2009
OK, you didn’t get a ticket to Cannes (neither did we) but you don’t have to be lugging a delegate bag to see our contribution to the festival. DDB asked Mode Project to create an introductory video and collateral (poster, web banner and print ads) for David Plouffe, Barack Obama’s campaign manager, and his talk on the Audacity of Successful Brands. Mr. Plouffe will be at the Palais in the Debussy Auditorium on Thursday, June 25 at 10:45 a.m. in Cannes. (We’ll be in bed here in Chicago because that’s 3:45 a.m.) Stay tuned, because we’ll post the video on Thursday just as soon as we finish our morning coffee run. It’s a piece that we think people will be talking about. You don’t even have to get on an airplane. Brilliant.
Tags: audacity of successful brands, cannes, ddb, editorial, lion, mode project, motion, obama, plouffe, poster
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Wednesday, January 21st, 2009
As you can see our intrepid field reporter did make it to DC. Standing among two million of his closest friends, Carl witnessed the Inauguration of the 44th President of the United States (and managed to keep any comments about the “people smell” to himself). It seems that the experience may have snapped him out of his trademark mopiness. Before wandering off to a undisclosed location he told us, “I think things just might possibly be pretty good.” Good to hear, Carl. See a few pics from the trip on flickr or check out the Mode Project twitter feed as Carl makes his way back to Chicago.
Tags: carl, inauguration, national mall, obama
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Friday, January 16th, 2009
As you probably know, It was a rough New Year’s for Carl (check this out if you don’t). Now he’s back and ready for some low-key Inaugural action. But he’s not the most self-motivated snow monster. He’s been dithering at the airport for the past three days. So be sure to give him some words of encouragement at twitter.com/modeproject as he plods his way towards DC for the Inauguration of the 44th President of these United States (aka the President who we did the identity work for).
Tags: carl, inauguration, obama, presidential
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Tuesday, November 4th, 2008
Experiencing the post-election blues? Trying to find your favorite political ads from the past two years? Look no further, my friends. Check out the new YouTube channel featuring selected Mode Project work from the Obama ’08 Presidential campaign.
Tags: obama, youtube
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Thursday, October 30th, 2008
Just five days to go before the election and this spot that Mode Project cut is off the charts: 162,177 views in a little over 24 hours. It’s #7 on the Viral Video Chart and, of course, they love it over at Daily Kos. Some other heavy hitters weighed in. Read what Richard Wolffe at Newsweek.com and Ben Smith at Politico.com had to say. Even FoxNews is talking about it.
Tags: obama, viral, wink, youtube
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Wednesday, October 22nd, 2008
The Obama campaign continues to rake in accolades from the advertising and design community. Ad Age named him Brand of the Year and Creativity cited the campaign as one of the top Creative Marketers of 2008. Mode Project has been involved not only in the design of the Obama campaign identity but also in the production and editorial work of numerious broadcast spots. We’re proud to contribute to an effort that is considered to be “a blueprint of political campaigns to come.”
Tags: award, campaign, chicago, editorial, logo, mode project, motion, obama, presidential
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Sunday, September 21st, 2008
In December of 2006, David Axelrod, chief political strategist for Barack Obama, asked us to create the logo for Obama’s presidential campaign. Wanting to transcend the conventions of traditional campaign branding, Mode Project directed project manager Sol Sender in the development and design of this iconic symbol of new beginnings and change. Soon to be recognized across the country, it was unveiled February 10th, 2007 as Obama announced his candidacy for the presidency.
:newsectiontitle:
press
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Here are a few links to press the mark has received:
“Brand Obama, a leader in the image war,” New York Times, 04.04.08
“Why the Obama Brand is Working,” Newsweek, 02.27.08
“The Hardest Working Presidential Candidate Logo,” SpeakUp, 01.03.08
“The Obama Brand : A Retrospective,” Oberholtzer Creative Group, 11.07.08
Tags: branding, campaign, chicago, design, logo, mode project, motion, obama, presidential
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Friday, September 19th, 2008
Mode Project was on location in Oak Park, IL yesterday to shoot a spot for the campaign that does not include mavericks or hockey moms (no offense to those groups, of course). Watch your TV, check your favorite political blog or tune in to YouTube at some point in the next week to see the results. In the meantime, here are a few snaps from the shoot. Special thanks to the gracious homeowners and Pete Biaggi and his crew.
Tags: commercial, obama
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Monday, July 21st, 2008
Sparked by the grass roots nature of the Obama campaign, Mode Project conceptualized and designed this spot featuring user-generated content with 2&3D animation.
Tags: blue, campaign, editorial, logo, motion, motion design, obama, presidential, red, typography
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