Posts Tagged ‘presidential’
Monday, January 25th, 2010
Our awards for the Titanium and Integrated Grand Prix arrived today! In June, we announced that the work we did on the advertising and marketing campaign that helped propel Barack Obama into the White House had been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival. Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election. Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: award, campaign, cannes, ddb, design, editorial, election, obama, presidential
Posted in news, the latest | No Comments »
Thursday, December 10th, 2009
DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s ‘The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival.
The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage. Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama.
Additional elements of the integrated campaign included print elements and a web banner.
Tags: audacity of successful brands, campaign, cannes, ddb, editorial, election, film, lion, manager, mode project, motion, obama, plouffe, presidential, the art of the possible, video, zut alors!
Posted in editorial, featured projects, interactive, motion, work | No Comments »
Monday, June 29th, 2009
The advertising and marketing campaign that helped propel Barack Obama into the White House has been honored with the two top prizes — the Titanium Grand Prix and the Integrated Grand Prix — from the Cannes Lions International Advertising Festival.
Chicago-based Mode Project was one of the main creative partners in the campaign, assisting its longtime client and the lead agency, AKPD Message and Media. Mode Project oversaw the design of the now famous Obama logo and produced more than 200 broadcast commercials and additional digital content during the course of the primary and general election.
Of the Cannes win for Obama for America, Mode Project’s Colin Carter says, “We were honored to be a part of the Obama for America campaign and congratulate everyone on the Obama Media Team in this historic, game-changing endeavor. The Cannes honor is the highest in advertising and knowing we contributed to the successes of the campaign gives us a sense of accomplishment, second only to the election’s outcome.”
Tags: akpd, award, campaign, cannes, chicago, editorial, grand prix, integrated, lion, logo, mode project, motion, obama, presidential, production, titanium
Posted in news | No Comments »
Friday, January 16th, 2009
As you probably know, It was a rough New Year’s for Carl (check this out if you don’t). Now he’s back and ready for some low-key Inaugural action. But he’s not the most self-motivated snow monster. He’s been dithering at the airport for the past three days. So be sure to give him some words of encouragement at twitter.com/modeproject as he plods his way towards DC for the Inauguration of the 44th President of these United States (aka the President who we did the identity work for).
Tags: carl, inauguration, obama, presidential
Posted in news | No Comments »
Wednesday, October 22nd, 2008
The Obama campaign continues to rake in accolades from the advertising and design community. Ad Age named him Brand of the Year and Creativity cited the campaign as one of the top Creative Marketers of 2008. Mode Project has been involved not only in the design of the Obama campaign identity but also in the production and editorial work of numerious broadcast spots. We’re proud to contribute to an effort that is considered to be “a blueprint of political campaigns to come.”
Tags: award, campaign, chicago, editorial, logo, mode project, motion, obama, presidential
Posted in news | No Comments »
Sunday, September 21st, 2008
In December of 2006, David Axelrod, chief political strategist for Barack Obama, asked us to create the logo for Obama’s presidential campaign. Wanting to transcend the conventions of traditional campaign branding, Mode Project directed project manager Sol Sender in the development and design of this iconic symbol of new beginnings and change. Soon to be recognized across the country, it was unveiled February 10th, 2007 as Obama announced his candidacy for the presidency.
:newsectiontitle:
press
:newsectioncontent:
Here are a few links to press the mark has received:
“Brand Obama, a leader in the image war,” New York Times, 04.04.08
“Why the Obama Brand is Working,” Newsweek, 02.27.08
“The Hardest Working Presidential Candidate Logo,” SpeakUp, 01.03.08
“The Obama Brand : A Retrospective,” Oberholtzer Creative Group, 11.07.08
Tags: branding, campaign, chicago, design, logo, mode project, motion, obama, presidential
Posted in motion, work | No Comments »
Monday, July 21st, 2008
Sparked by the grass roots nature of the Obama campaign, Mode Project conceptualized and designed this spot featuring user-generated content with 2&3D animation.
Tags: blue, campaign, editorial, logo, motion, motion design, obama, presidential, red, typography
Posted in featured projects, motion, work | No Comments »