Mode Project

Mode Project worked with Razorfish to create an interactive rich media banner for Purina’s Alpo Real Dog’s Eat Meat campaign that was featured on Yahoo!.  While it may seem easy to make a dog jump around exuding cuteness on a web page, this was a highly coordinated effort with the agency’s creative and flash development teams. Mode Project handled the live action production, editing, and compositing.  This non-linear format demanded seamless transitions to engage the user and plenty of goody treats to keep Murray’s tail wagging.