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	<title>Mode Project &#187; tour de france</title>
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	<description>Putting Ideas In Motion</description>
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		<title>Gatorade : BMX</title>
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		<pubDate>Tue, 16 Sep 2008 18:57:59 +0000</pubDate>
		<dc:creator>Mode Project</dc:creator>
				<category><![CDATA[motion]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[gatorade]]></category>
		<category><![CDATA[tour de france]]></category>
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		<description><![CDATA[Mode Project was contacted by Element 79 to provide end tag animation and supporting graphics for a broadcast campaign for Gatorade. In “BMX” we tapped our exhaustive knowledge of cycling lingo to create a fictional network identity that captures the drama of an epic bike race.]]></description>
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