Tuesday, August 10th, 2010
A nimble Mode Project production crew captured real people (no actors here, folks!) detailing their experience using a service that helps them find, finance and insure their vehicles. We were all pleasantly surprised to learn how truly enthusiastic these people are about their insurance company. This is one of many videos cut from footage gathered over two days with our Canon 7D. Mode Project handled live action production, editorial and design.
Tags: 7D, Auto Circle, Canon, Insurance, Promotional, USAA, video
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Thursday, December 10th, 2009
DDB Worldwide asked us to create an integrated collateral campaign for their sponsored presentation of David Plouffe’s ‘The Art of the Possible” at the 2009 Cannes Lions International Advertising Festival.
The main component of the integrated campaign was a short film that introduced David Plouffe. To create this film, we reviewed over 400 hours of election-related footage. Bringing compelling moments together with subtle yet stirring graphic treatments, we wove together the story of Plouffe’s innovative and galvanizing campaign and the historic election of Barack Obama.
Additional elements of the integrated campaign included print elements and a web banner.
Tags: audacity of successful brands, campaign, cannes, ddb, editorial, election, film, lion, manager, mode project, motion, obama, plouffe, presidential, the art of the possible, video, zut alors!
Posted in editorial, featured projects, interactive, motion, work | No Comments »