After School Matters provides Chicago teens after-school and summer learning opportunities in the arts, communications, science, technology and sports. The impact that After School Matters can have on teens helps them achieve success during their high school years, and empowers them to dream big as they find their futures. “What Matters” is a short documentary-style film which explains After School Matters’ impact from the teen’s point of view.
Narrated by After School Matters Board Chair Mellody Hobson, the film premiered at ASM’s annual fundraising gala, which raised more than $4.9 million dollars from 1,000 guests. Founded more than two decades ago by then-Chicago First Lady Maggie Daley, After School Matters has become an internationally-recognized organization and a leader in the out-of-school time movement.
“This video has successfully raised the bar for our brand. So many supporters – both new and long-time – have commented about how it captures the core of our work but also manages to elevate it. The team at Mode really got us, and that translated beautifully into the finished product.”
