Our team was enlisted to help tell the story, using animation and live-action, of an eight-year-old boy who had been abandoned by his parents and with the help of a CASA volunteer, adopted into a loving family. The spot makes use of an imaginary world of paper cut-outs which place the boy and the volunteer firmly in the center of a whirlwind of court proceedings, lawyers and multiple foster homes.
Mode Project was presented with this opportunity via design studio Thirst/Chicago on behalf of EPIC (Engaging Philanthropy Inspiring Creatives), an organization which helps top-tier creative talent join forces with nonprofit clients. "Mode Project totally made Kelly Butler's script come to life in this incredible video hybrid that is obviously digital but remarkably analog in spirit. I love this Mode brand of innocence!" said Thirst's founder and design director, Rick Valicenti.
Agency Liaison: Thirst/Chicago, Rick Valicenti
Writer: Kelly Butler
Production Company: Mode Project
CG Modeling and Animation: Mode Project
Director of Photography: Derick Smith
Stylist: Pamela Dawn
Music: The Mayfair Workshop
Sound Design: Vagabond Audio