Coors Light: Search for the Coldest

Summertime is a great time to "Search for the Coldest". The Coldest MC-that is. When Coors Light launched a national competition for finding the "Coldest MC in America", Chicago agency commonground enlisted Mode Project as it's content partner for the multi-platform effort targeted at the next generation of MC's. We created a :15 national television spot seen on the NBA playoffs, web content, iPad videos and live event projections. The interactive iPad videos played in custom-built  "ice cold"  kiosks which were deployed at four live events around the country.