Mode Project

DDB creatives, Rowley Samuel and Gabe McDonough, approached Mode Project to develop a website for an idea of theirs called "dailydymo.com". The name of the site pretty much tells the whole story. The guys use a Dymo label-maker to print out a word or phrase. They scan it, upload the image, attach a link to it and then position it within a label cluster. Repeat this process daily and you get a patchwork of words, links and associations. Mode Project developed a content management system built with Flash and PHP that enabled the guys to upload, name, create links for and then position each sticker.