230 W Huron, 4WS,
Chicago IL 60654
P 312.951.5424
info@modeproject.com
Project
Obama ‘08 Logo
Synopsis
In December of 2006, David Axelrod, chief political strategist for Barack Obama, asked us to create the logo for Obama’s presidential campaign. Wanting to transcend the conventions of traditional campaign branding, Mode Project directed project manager Sol Sender in the development and design of this iconic symbol of new beginnings and change. Soon to be recognized across the country, it was unveiled February 10th, 2007 as Obama announced his candidacy for the presidency.
press
Here are a few links to press the mark has received:
"Brand Obama, a leader in the image war," New York Times, 04.04.08
"Why the Obama Brand is Working," Newsweek, 02.27.08
"The Hardest Working Presidential Candidate Logo," SpeakUp, 01.03.08
"The Obama Brand : A Retrospective," Oberholtzer Creative Group, 11.07.08
"Brand Obama, a leader in the image war," New York Times, 04.04.08
"Why the Obama Brand is Working," Newsweek, 02.27.08
"The Hardest Working Presidential Candidate Logo," SpeakUp, 01.03.08
"The Obama Brand : A Retrospective," Oberholtzer Creative Group, 11.07.08