UPS: We Love Logistics

Some 750,000 people pass through New York City's Grand Central Terminal daily. So when Ogilvy asked us to create animations which would be seen on a giant screen there as a component of UPS's "We Love Logistics" global ad campaign, we were happy to help out. We took Oglivy's creative elements, icons and typography and built a short animated story designed to show how logistics can bring competitive power to UPS customers.