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They're Not Trying To Be Like Every Other University in America

DePaul University knows who they are — they’re not trying to be like every other school. The university had developed a new brand strategy, which was used as the springboard for a new video to tell DePaul’s unique story of diversity, academic excellence, history of service to others, and connection to Chicago.

“This is DePaul” uses the voices of students, faculty, staff and alumni to weave an authentic, unscripted story of the DePaul experience. Working closely with DePaul’s Office of Strategic Marketing and Branding, Mode directed 20 hours of audio interviews, followed by three days of filming across DePaul’s Lincoln Park and Chicago Loop campuses.

Mode Project has been an incredible partner in helping DePaul bring our brand strategy to life. Through a unique and compelling series of stories that really capture the essence of the DePaul experience, their work has been instrumental in emotionally reconnecting with our faculty, staff, students and alumni.
— Verna Donovan, Associate Vice President, Strategic Marketing and Branding, DePaul University