HP | Stills

Merging Storytelling and Design

HP Printing Solutions | Lemmon/Hughes

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HP | Stills

Merging Storytelling and Design

HP Printing Solutions | Lemmon/Hughes

  OUR ROLE
 
    
  CONCEPT DEVELOPMENT   
  ART DIRECTION   
  DESIGN   
  2D ANIMATION   
  

Communicating business solutions, artfully.

As storytellers, we often get asked to communicate a process, technology or business solution in an original, artful and concise way. We partnered with agency Lemmon/Hughes to develop a set of animated explainer videos for HP Printer Solutions Group from the ground up. The agency wanted the videos to be unique and new for HP and have a sophisticated but minimal visual style.

“Design-driven projects are always exciting. Lemmon/Hughes shared our enthusiasm and encouraged our vision from the start.”

— Brooks Ruyle, Creative Director, Mode Project

A true partner, concept through delivery.

Mode Project partnered with the agency, sharing concepts and refining ideas every step of the way from written treatment, to storyboards, art direction, motion tests, animation, voice-over production and audio mixing. Our streamlined workflow allowed us to deliver this project against an aggressive deadline. The rich soundtrack was created by composer Bryan Rheude of Beeker Music with audio post-production by Jordan Stalling of Comma.