We developed a concept which would use short unscripted bursts of faculty and student voices to bring authenticity, energy and emotion to the video. The film’s audio track is constructed from 16 hours of location audio interviews. Mode Project’s video production team recorded in classrooms, labs, roundtable discussions, as well as more traditional interview setups. We used McCormick’s brand messaging map to create the interview questions.

The video’s visual style was based on Northwestern Engineering’s brand guidelines, typography and viewbook. We translated the brand visuals into video animations and captured documentary-style footage of students and faculty in labs and classrooms.