The best companies in every industry look for ways to show how their craftsmanship and passion elevate their products above the competition. This film for Panera Bread is giving diners an intimate look at the care and attention given to their food before it reaches their table.

Mode Project was tapped by Cramer-Krasselt to produce “Our Pineapple Story”, which follows David Acevedo, a Panera Bread employee, as he selects, cleans, peels, chops and dices fresh fruit for the day’s salads. While he works, he explains that this attention to detail — and “no shortcuts” — is what sets the brand apart.